Quality
We focus on consistent product performance and quality throughout our operations.
About PureChem
Cleaning solutions you can trust.
Domestic, professional and industrial cleaning and hygiene solutions, made in Qatar.
Who we are
A growing manufacturer of cleaning and hygiene solutions.
PureChem Detergent Company, established in Qatar in 2025, is a growing manufacturer of domestic, professional and industrial cleaning and hygiene solutions. We are committed to developing and delivering reliable products that meet the everyday and specialized cleaning requirements of households, businesses, institutions, professional service providers and industrial facilities.
With a focus on quality, innovation, safety and customer satisfaction, we continuously develop products that meet the evolving needs of our customers. From everyday cleaning products to professional and customized solutions, PureChem is committed to delivering products you can trust.
What we make
From the home to the factory floor.
Our product portfolio covers a broad range of applications:
- Household cleaning
- Laundry and fabric care
- Kitchen cleaning
- Washroom hygiene
- Carpet care
- Automotive care
- Specialty chemical solutions
Alongside our own product ranges, we also provide private-label and customized manufacturing solutions to support businesses looking to develop products under their own brands.
From everyday household cleaning to professional and industrial applications, our goal is to build long-term relationships by providing products and services that customers can depend on.
Our values
What we stand for.
We continuously work to improve our products, processes and capabilities to respond to changing market requirements and deliver solutions that provide practical value and consistent performance.
Innovation
We continuously explore new products, formulations and solutions to meet changing customer needs.
Reliability
We strive to provide dependable products and services that customers can trust.
Customer satisfaction
We listen to our customers and work to deliver solutions that meet their requirements and expectations.
Safety
We place importance on responsible product development, safe handling and professional operating practices.
Mission and vision
Where we are going.
Our mission
To provide high-quality, safe, effective and reliable cleaning and hygiene solutions that meet diverse customer needs while delivering consistent performance, practical value and lasting customer satisfaction.
Our vision
To become a trusted and leading cleaning and hygiene solutions provider in Qatar and beyond, recognized for quality, innovation, reliability, responsible manufacturing and customer-focused solutions. We aim to continuously expand our capabilities, product portfolio and partnerships while building a strong reputation for professional cleaning solutions you can trust.
Our commitment
Clean. Care. Protect.
Our commitment goes beyond manufacturing products. We aim to contribute to cleaner, safer and better-maintained environments through dependable cleaning and hygiene solutions made with purpose.
The range in numbers
From a 500 ml pump to a 5 litre can.
5brands, all made in Qatar
500 mlsmallest pack: Nefra hand wash
5 Llargest pack: Nefra Sanitol and cleaners
2languages on every label, English and Arabic
Our brands.
Each brand covers its own job, from the laundry basket to the car radiator. All of them are made by PureChem in Qatar.
Household Cleaning Solutions
Nefra
Everyday cleaning and hygiene solutions for homes and residential environments.
Nefra provides a comprehensive range of everyday cleaning and hygiene solutions designed for modern homes and residential environments. From surface cleaning and disinfection to bathroom, kitchen, glass and general-purpose cleaning, Nefra products are developed to make everyday cleaning easier, more effective and dependable.
Laundry & Fabric Care
Lumex
Reliable solutions for laundry, fabric care, freshness and garment cleaning.
Lumex offers reliable laundry and fabric care solutions designed to keep clothes clean, fresh, soft and well cared for. Our range includes products for washing, fabric conditioning, garment care and freshness, combining effective cleaning performance with care for different types of fabrics and everyday clothing.
Professional & Industrial Solutions
ProPure
High-performance cleaning solutions designed for professional and industrial applications.
ProPure delivers high-performance cleaning and hygiene solutions developed for professional, commercial and industrial environments. Designed to meet demanding cleaning requirements, our products support facility management, cleaning services, hospitality, healthcare, institutions and industrial operations with dependable performance and practical cleaning solutions.
Automotive Care Solutions
PureMax
Specialized products for vehicle cleaning, maintenance and surface care.
PureMax is dedicated to specialized automotive cleaning and care solutions designed to maintain the cleanliness, appearance and condition of vehicles. From exterior washing and surface care to interior and maintenance applications, PureMax provides effective solutions for automotive professionals, businesses and everyday vehicle owners.
Economy Household Range
Puril
Practical and affordable cleaning solutions for everyday household needs.
Puril offers practical and affordable cleaning solutions created for everyday household requirements. With a focus on essential cleaning performance, convenience and value, Puril provides accessible products for customers looking for reliable solutions for their daily home cleaning and hygiene needs.
Laundry gel
T-Wash
Laundry gel in Blue Breeze and Green Fresh. Fights stains, protects colours.
T-Wash Laundry Gel comes in two scents, Blue Breeze and Green Fresh, each in a 3 litre bottle with a measuring cap. It fights stains and protects colours.
Certified, tested, approved.
The standards and approvals behind every PureChem product.
ISO 9001
Quality management system. Every batch is made, tested and released under documented procedures.
ISO 14001
Environmental management system. We control waste, water and energy use across the plant.
ISO 45001
Occupational health and safety management system for everyone who works on our site.
HACCP
Hazard Analysis and Critical Control Points. Our products are fit for food-handling areas and commercial kitchens.